Health Breach Notification Rule

The Federal Trade Commission ("FTC" or "Commission") is amending the Commission's Health Breach Notification Rule (the "HBN Rule" or the "Rule"). The HBN Rule requires vendors of personal health records ("PHRs") and related entities that are not covered by the Health Insurance Portability and Accountability Act ("HIPAA") to notify individuals, the FTC, and, in some cases, the media of a breach of unsecured personally identifiable health data.